Jul. 20, 2004
GLAD ForceFlex® Trash Bags End Garbage Gripes
New trash bag redefines strength by stretching around awkward or hard-to-manage trash objects
OAKLAND, Calif., July 20, 2004 — Throw out your preconceived notions about trash bags. Gone forever are the days of building a pyramid of pizza boxes next to your trash can for fear the box corners would tear the trash bag. Forget family fights over who has to make the fearful trek to the trash can with a dripping, about-to-burst trash bag.
New GLAD ForceFlex trash bags will change the way you deal with your kitchen garbage. ForceFlex bags represent a new generation of trash disposal products, redefining strength in the plastic trash bag industry. GLAD ForceFlex bags are the ultimate in trash bags, stretching around awkward or hard-to-manage trash objects, preventing puncturing or ripping. Traditionally, thicker plastic meant a stronger bag. No more. Through a new technology called "SELFing," deep embossing with a diamond-like texture makes the plastic "smarter" by allowing it to stretch around objects. The stretch is what makes the bag strong. Originally developed for the baby care products manufacturing industry, this innovation represents the first major advance in trash bag technology since the introduction of drawstring trash bags twenty years ago.
"GLAD ForceFlex bags will truly revolutionize the trash bag category because we have found strength in the stretch, making a bag that you can overstuff without fear," said Eric Reynolds, marketing manager at The GLAD Products Company. "From pizza boxes to hangers, people are amazed with what they can fill, stretch and stuff into the bags."
Research shows that while 75 percent of U.S. households purchase plastic trash bags, their expectations are minimal: consumers want trash out of their way and assume that the bag will rip or puncture if certain items are put in. To compensate, people have developed a number of trash coping strategies ranging from stashing tough trash inconveniently, hanging onto it because disposal is difficult or finally, just risking a trash disaster on the way to the garbage can.
Happily, GLAD ForceFlex trash bags render such strategies obsolete! With ForceFlex bags you can overstuff beyond the limits of other trash bags so fill, stretch and stuff the bags with awkward-sized trash items like pizza and cereal boxes, coat hangers, broken toys and sports equipment, even aging holiday decorations. They also handily contain messy garbage like a burnt pot roast or the uneaten pounds of Grandma's holiday surprise casserole.
With its stretchable strength, a GLAD ForceFlex bag can be used for almost anything:
GLAD products are developed and manufactured under a joint venture agreement between The Clorox Company, The GLAD Products Company and The Procter & Gamble Company.
New GLAD ForceFlex trash bags will change the way you deal with your kitchen garbage. ForceFlex bags represent a new generation of trash disposal products, redefining strength in the plastic trash bag industry. GLAD ForceFlex bags are the ultimate in trash bags, stretching around awkward or hard-to-manage trash objects, preventing puncturing or ripping. Traditionally, thicker plastic meant a stronger bag. No more. Through a new technology called "SELFing," deep embossing with a diamond-like texture makes the plastic "smarter" by allowing it to stretch around objects. The stretch is what makes the bag strong. Originally developed for the baby care products manufacturing industry, this innovation represents the first major advance in trash bag technology since the introduction of drawstring trash bags twenty years ago.
"GLAD ForceFlex bags will truly revolutionize the trash bag category because we have found strength in the stretch, making a bag that you can overstuff without fear," said Eric Reynolds, marketing manager at The GLAD Products Company. "From pizza boxes to hangers, people are amazed with what they can fill, stretch and stuff into the bags."
Research shows that while 75 percent of U.S. households purchase plastic trash bags, their expectations are minimal: consumers want trash out of their way and assume that the bag will rip or puncture if certain items are put in. To compensate, people have developed a number of trash coping strategies ranging from stashing tough trash inconveniently, hanging onto it because disposal is difficult or finally, just risking a trash disaster on the way to the garbage can.
Happily, GLAD ForceFlex trash bags render such strategies obsolete! With ForceFlex bags you can overstuff beyond the limits of other trash bags so fill, stretch and stuff the bags with awkward-sized trash items like pizza and cereal boxes, coat hangers, broken toys and sports equipment, even aging holiday decorations. They also handily contain messy garbage like a burnt pot roast or the uneaten pounds of Grandma's holiday surprise casserole.
With its stretchable strength, a GLAD ForceFlex bag can be used for almost anything:
- Transport: ForceFlex bags can be a make-shift laundry bag for summer camp or college student loads, or a transporter to the laundromat
- Clean Up: Use ForceFlex bags as a portable picnic or tailgate party helper for easy post-feast clean-up
- Closet Overhaul: Transport clothes/items in ForceFlex bags to and from the basement or attic or for easy drop-off at local charity or donation centers
- Moving: Use the bags as a mover's helper for dorm living, especially for clothing, towels, sheets and other unbreakable items
GLAD products are developed and manufactured under a joint venture agreement between The Clorox Company, The GLAD Products Company and The Procter & Gamble Company.
